Privacy Policy

Privacy Policy

Tone Shop Guitars, Inc., d/b/a “Tone Shop Guitars” (“We” or the “Company”) takes the privacy of our users seriously. We strive to comply with all national and global privacy regulations, and have adopted the following guidelines designed to respect the privacy and preferences of our users accessing our website and online store (“Website”).

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as generally described in U.S. privacy laws, CalOPPA, CCPA, the GDPR, and other related privacy laws, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read this privacy policy carefully to get a clear understanding of how We collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with your use of our Website.

What Type of Information Do We Collect?

We only collect information that is provided with 1) consent, or 2) a legal basis, namely, a legitimate interest. Personal information collected by the Company may include:

  • Name, postal address, phone number, social media account links or usernames, and e-mail address.
  • Financial account information, such as credit card number and other payment information. Please note, We do not retain credit card information or checkout information, as it is processed through a third-party server, Shopify and Lightspeed Payments.

We may also collect information about you such as:

  • If you create an account – your username, password, email address, location or address, and other demographic information that you provide.
  • If you purchase from our Website– what you buy, how frequently you buy, products you’ve viewed, and other products you look at.
  • If you opt-in for an email freebie our sign up for mailing list or newsletters – your email address, interests as indicated by “checking the box,” your email opening rate, and your “click through” rate.
  • If you connect your account to another service such as Facebook, Google, Amazon, Twitter,  or other third party providers, the other service may send us your registration or profile information on that service that you authorize. This information enables cross-platform data sharing to improve your user experience.
  • Any of your personal data identified in this policy where necessary for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure, namely for the protection and assertion of our legal rights, your legal rights and the legal rights of others.

How Do We Collect Data?

We may 1) collect data you submit to us through forms, check out modules, or other methods, or 2) automatically collect Website use information when you visit our Website, by utilizing cookies, Local Shared Objects, and web beacons.
Cookies are small data files stored on your hard drive by a website to, among other things, help us improve our site and your experience. In addition, this site uses targeting or advertising cookies to count visits to our site and to see which topics, products, and features are popular to our users. These cookies are used by third parties such as social networks and advertisers to collect information about your browsing habits and share it with other websites so they can display advertising relevant to you, provide services, and to allow “Like” buttons and “Share” buttons to work. Most browsers feature an “opt out” of cookie collection, and you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. The methods for doing so change from browser to browser, and from version to version. You can obtain up-to-date information about blocking and deleting cookies via these links:


In addition, to identify Local Shared Objects on your computer and adjust your settings, visit: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. The information We gather may include information about your Internet service provider, your operating system, browser type, domain name, Internet protocol (IP) address, your access times, the website that referred you to us, the Web pages you request, and the date and time of those requests.
The Company may also collect aggregated or anonymized usage data that does not personally identify you, but will provide us with information on site usage.

How Does Tone Shop Use Information About Me, a User?

We use and processes information which We have either 1) consent, or 2) a legal basis to process, namely a legitimate interest. The Company may use the information We gather to:

  • Administer our Website and business, provide our services, ensure the security of our Website and services, and maintain back-ups of our databases;
  • Enable and monitor your use of the Website;
  • Communicate with you about your orders, purchases, accounts, and requests for information relating to our programs, memberships, and services;
  • Allow us to process orders, registrations, and customer service inquiries;
  • Provide you with information about content, products, memberships, and services We offer, and advertise/ market relevant content, products, or services to you;
  • Allow us to better service you in responding to your customer service requests;
  • Administer a contest, promotion, survey or other site feature;
  • Quickly process your transactions;
  • Keep proper records of transactions;
  • Send periodic emails regarding your order or other products and services; or to
  • Comply with, enforce, defend, or indemnify our or any other party’s legitimate legal interest.

How is my Personal Information Secured?

The Company maintains appropriate physical, technical and administrative security to help prevent the loss, misuse, unauthorized access, disclosure, or modification of personal information, including:

  • We use strong passwords to protect all accounts containing user data,
  • We keep any required copies of user data confidential;
  • We use SSL certificates to protect your data
  • We maintain updated apps, programs, and passwords, and monitor add-ons for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

While We take these steps to protect your personal information as much as We reasonably can, no system or transmission of data over the Internet or any other public network, or any storage of data, can be guaranteed to be 100% secure. If you are concerned about your user data, please contact us at info@toneshopguitars.com.

What happens if there is a data breach?

If there is a data breach, We will notify you by email OR, for those accounts not registered to an email address, by notice posted to our Website within seven (7) business days.

How Can I Update My Personal Information?

Company offers choices for you to update your personal information and the way We communicate with you. Here are some of the ways you can request changes:

  • Follow the opt-out instructions in promotional emails We send you.  These instructions will be located at the bottom of all promotional emails. You will still continue to receive emails related to your account;
  • Sign in to your account, if you have one, and visit the Account Settings section to manage your preferences and to update your personal information; or
  • Contact us at info@toneshopguitars.com.

If you opt out of receiving promotional communications from us, We may still send you transaction-based communications, such as emails about your accounts or our ongoing business relations with the Company.

Users can opt out of interest-based advertising through:

How does Tone Shop handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does Tone Shop Share Personal Information With Third Parties?

We do not disclose your personal information except in the limited circumstances described here. We may share information with any Company subsidiary or holding company, insurers, professional advisors, Website hosting partners and other parties who assist us in operating our Website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety, and for the establishment, exercise, or defense of legal claims, whether in court proceedings or an administrative out-of-court procedure.

We retain the email addresses of those who send us email, who purchase goods and services via our Website, who register for access to our site, and who subscribe to our email newsletters. We retain these email addresses, along with other information you provide, in Shopify. We do not disclose these email addresses to third parties by “list sharing” or selling your information.

We sometimes work with third parties or our carefully selected advertisers (“Third Party Services”) to analyze user’s preferences, provide content, products, or services of interest to that user, to collect data for conversion tracking (that is, what actions you take after you click on an ad), to retarget users, and to collect checkout information and process payments. Third Party Services used on this Website include:

  • GOOGLE ANALYTICS
  • FACEBOOK PIXEL
  • SHOPIFY
  • ACCUMULA CHANNELS
  • AFFIRM
  • FORM BUILDER
  • INKFROG OPEN
  • LINK MANAGER BY ABLESTAR
  • QUICKBOOKS
  • REVERB
  • SECTION FEED
  • SHIPSTATION
  • SOCIAL MEDIA STREAM
  • CLOUDFLARE
  • HOVER INTENT
  • CM COMMERCE
  • PODIUM
  • LIGHTSPEED PAYMENTS

Note that these third parties may have their own privacy policies. Please refer to their individual Terms of Service or Privacy Policy notices for more information on how they use personal data delivered to them.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. We use anonymous aggregated data about our customers or users to allow us to create marketing profiles, determine site metrics, provide up-to-date information to potential advertisers, and provide other support services.


How does the Tone Shop Website interact with Google?

Google's advertising requirements can be summed up by Google's Advertising Principles. You can access these principals at https://support.google.com/adwordspolicy/answer/1316548?hl=en
We utilize the following Google Services:

  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting
  • DoubleClick Platform Integration
  • Recordation and analysis of User data via Google Analytics.

Google, as a third-party vendor, uses cookies to serve ads on our site. We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our Website. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy. Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

What Happens if you Change your Privacy Policy?

We may update this policy from time to time by publishing a new version on our Website. You should check this page occasionally to ensure you are happy with any changes to this policy. We may notify you of significant changes to this policy by email.

Contact, Questions, and Feedback

If you have any questions, comments, or concerns about our Privacy Policy, please contact our support at info@toneshopguitars.com.